About Us
Before I Ran a Marketing Company, I Was the Client
I've bet my life savings on a business. I've paid $10,000 for a website that didn't work. Everything about Public Adjusting Marketing comes from knowing exactly what it feels like to sit on your side of the table.
HOW I GOT HERE
Six Chapters. One Lesson Each.
Most agencies lead with their process. I'd rather tell you how I got here — because every rule we run this company by was learned the hard way.
When my clients need photos, videos, or a commercial, I don't send a stock-image link; I buy the camera gear, show up to the shoot, and get in front of the lens myself if that's what the campaign needs. That's what marketing looks like when the person running it actually loves it.
Ten years in corporate banking.
I started at one of the country's largest banks. That's where I learned process, accountability, and how real businesses run.
Then I bet my life savings on myself.
I left to build an adventure guiding company — 150 guides across 14 states — and lived the hardest two years of my life. It taught me the lesson this company is built on: you can have the best service in the world, but if no one can find you, it doesn't matter.
I paid $10,000 for a website that didn't work.
No traffic, no calls — an expensive business card, bought with my safety line. I couldn't afford to be let down twice, so I learned it all myself: SEO, websites, ads. Two years drinking from a fire hose, because I had to.
Word of mouth built my agency.
A neighbor asked me to market his new mobile IV company. That work turned my life around — it led to building a primary care practice from scratch (now thriving, with dozens of employees), then contact after contact. When COVID hit, we pivoted the IV company into mobile testing and took it national. And I realized my passion was never any one business. It was the marketing growing all of them.
Director of Strategy in the hardest market online.
I went all-in at one of the country's largest legal marketing agencies — Specialist to Account Executive to Director of Strategy in two years. I managed roughly $1M/month in SEO spend, built the weekly trainings that turned our specialists into a hive of shared knowledge, and helped grow one-person law firms into 50+ person firms — turning $2,000/month budgets into $40,000/month budgets on results and trust alone.
Then I found public adjusting.
A friend of a friend needed help, and I couldn't forget what I saw: an industry just like personal injury — with almost nobody marketing like it matters. I watched the owners of that legal agency discover PI ten years ago, and I've seen what they built since. Public adjusting is that moment, right now. This time I'm not watching from the inside of someone else's agency.
OUR PHILOSOPHY
We Don't Market Your Firm. We Market to the Moment.
When someone's property is destroyed, they don't search for a public adjuster. They search for what to do next. "What happens after a house fire." "Insurance settlement not enough to rebuild." "Who do I call about storm damage." They're standing in the worst week of their life, looking for their next move.
Our marketing meets them in that moment — with answers first, and your firm right behind the answers. That's the entire reason our leads come in qualified: by the time a property owner calls you, they already understand what a public adjuster does, why they need one, and why it's you. We learned this serving people on the worst day of their lives in personal injury. It's not a tactic. It's the way we build everything.
WHAT WE BELIEVE
Four Beliefs That Run Everything We Do
Leads are the only scoreboard.
Not traffic. Not rankings. Every month the conversation is "we got you these leads — how did they go?" We build the tracking that makes that conversation possible, because proving your return is our job.
Trained people beat tools.
We leverage AI, but our whole team trains together every single week. One marketer's discovery becomes every client's advantage within days.
Partner, not vendor.
No "that'll be another few hundred dollars." When your strategy calls for work, we do the work — that's what the monthly fee is for. If you grow, we grow.
Your story comes first.
Every engagement starts with listening. Your market, your pain points, your goals — great marketing is built on the client's story, not a template.
$1,000,000/month
in SEO spend managed
$6,000,000/month
in ad spend managed
1 Employee 50+ employees
solo firms grown into 50-person firms
$2,000 to $40,000
monthly budgets grown on results alone
At that level of spend, you don't guess — you perfect. Those strategies now get aligned to your goals.
"I know what it's like to be the struggling owner. To be afraid to stop working because you're not sure next month will be there. To hand someone your safety line — and get let down. No client of mine will ever feel that. My reputation rides on every firm that partners with me, and I'll do what it takes to hear you say: 'Partnering with Rob was one of the best decisions I made for my company — and we grew together.'"
— Rob, Founder • Public Adjusting Marketing
Let's Mix My Passion With Yours
You love fighting for policyholders. I love building the marketing that brings them to you. Start with one free call — I'll listen to your story first, walk through your market, and show you exactly where the opportunities are. No pitch deck. No pressure. Just two people who love what they do, deciding if we should do it together.
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