Public Adjusting Marketing
Success Stories
YOUTUBE ? BRAND BUILDING
The Subscribe Button That Became a Lead Engine
Story: One client had a YouTube channel with untapped potential. Our strategy: push for the immediate lead — but never let a viewer leave without asking for the subscribe. As subscribers grew year over year, direct searches for the brand climbed right alongside them. Once people were in the client's YouTube world, they remembered the name, came back when it mattered, and spread the word locally.
Outcome line: Brand searches grew with every subscriber — the brand started doing the selling.
RADIO ? DISASTER RESPONSE
When the Tornado Missed the Internet
Story: Our client was based in a major city — but the tornadoes hit a rural area outside it. So we teamed up with local radio stations and put ads where those property owners actually were. Qualified leads came in for that exact disaster. Radio is the channel digital agencies forget; in rural markets, it wins.
Outcome line: Qualified disaster leads from the channel everyone else forgot.
SEO ? CONTENT STRATEGY
Great at Fire. Invisible for Water.
Story: This client had a strong process for fire damage leads — but water damage calls almost never came. We found the gap fast: their online presence barely spoke to water losses at all. We rebuilt their content around water damage, and the phone caught up.
Outcome line: A balanced portfolio of fire and water damage claims.
TRACKING ? RETARGETING
One Landing Page, Two Campaigns' Worth of Leads
Story: For a major weather event, we launched a fully tracked landing page. Then we put that data to work: a social media campaign retargeting every person who had landed there — people we already knew were dealing with damage. The results spoke for themselves.
Outcome line: The data from one campaign fueled the next — and the leads followed.
"I don't measure success in traffic or rankings. I measure it in leads: 'Hey — we got you these ten leads this month. How did they go?' That's the conversation we'll have, every month. And because I know what good intake looks like, if the answer isn't great, I'll help you fix that too."
— Rob, Founder • Public Adjusting Marketing
Let's Mix My Passion With Yours
You love fighting for policyholders. I love building the marketing that brings them to you. Start with one free call — Rob, Founder • Public Adjusting Marketing I'll listen to your story first, walk through your market, and show you exactly where the opportunities are. No pitch deck. No pressure. Just two people who love what they do, deciding if we should do it together.
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